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Everyone's a critic : winning customers in a review-driven world

text Everyone's a critic : winning customers in a review-driven world

Summary

Citing the increasing influence of online reviews on customer choices, a guide to harnessing the power of consumer reviews outlines the effective examples of such tech-savvy businesses as Yelp and TripAdvisor.

Format
text
Description
246 pages ; 24 cm
Publisher
Portfolio/Penguin 2014

Available Copies

Library Location Status
Woodmere (Main Branch) 658.8 TAN in Adult Non-fiction Available

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