software, multimedia Audience and feedback
- Summary
- This program explores the characteristics that define a desirable audience, the history of audience ratings, and the ways in which audiences are assessed. Because the mass media is supported largely by selling time and space to marketers, it has e... Read more
- Contents
-
Audience Research (6:08) -- Audience Ratings and Advertising (4:28) -- Audience Size and Response (4:33) -- Attracting Segments (4:29) -- Media Manipulations (2:54) -- Living by the Numbers (3:06)
- Format
- software, multimedia
- Description
- 1 streaming video file (28 min.) : sd., col., digital file.
- Publisher
- Films Media Group 2005
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