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"Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision. Social media managers have a unique opportunity to lean into this loyalty by creating a social presence inform...
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Contents
Preface -- Acknowledgments -- Strategy versus tactics -- Social media goal-setting -- Who is your audience? -- Choosing the right platform -- Content -- The posting process -- The content calendar -- What metrics should you be tracking on social m...
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