software, multimedia Sports shoe wars battle of the giants in China
- Summary
- Three athletic footwear companies-Nike, adidas, and homegrown upstart Li Ning-have faced off in a high-stakes battle for China's gigantic market. This program examines adidas' rising prominence in the country, an ascension due in no small part to ... Read more
- Contents
-
Adidas: Sponsor of Beijing 2008 Olympic Games (5:01) -- Sports Brands Advertise in China (3:20) -- Basketball Shoes in China (5:10) -- Presence of Adidas in China (3:05) -- China's Li Ning Brand (4:41) -- Adidas' Olympics Campaign in China (3:18)
- Format
- software, multimedia
- Description
- 1 streaming video file (27 min.) : sd., col., digital file.
- Publisher
- Films Media Group 2009
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