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Can Saatchi & Saatchi turn Sagatiba cachaca, a sugarcane liquor popular in Brazil, into a globally recognized brand? This program tracks the Sagatiba launch from start to finish-and in the process reveals the inner workings of an ad agency whose n...
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Contents
Saatchi & Saatchi and Sagatiba (4:58) -- Sagatiba Marketing Director (4:21) -- Sagatiba: Exposure in London (5:32) -- Sagatiba: Campaign Strategies (4:40) -- Viral Marketing, Photographer, and Model (5:28) -- Photography: Expensive Delays (4:06) -...
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